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De Rossi, Giorgio (2011) Fattori territoriali e domanda di latte:un'analisi tramite la Conjoint Analysis. [Laurea triennale]

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Abstract

From many years the Italian dairy farming is fighting against many difficulties. The most importants have been: the introduction of “milk shares” by European Community, the fall of prizes and consequently the improveness of milk’s quantity production using very specialized but weak productive animals. Moreover many scandals has happened as, for example: dyoxine milk, bad managing of distribution, regenerated milk saled as fresh milk. A possible solution could be to promote the evolution of zootechny through exploitation of dairy products paying more attention on their organoleptic properties and provenance of raw materials. This research work would investigate how much important are, for the Italian consumer (especially who lives in Veneto), some factors like: production zone, prize and which factors are the most important to judge milk’s quality in his opinion. We used two variants of Conjoint Analysis, Choice Experiment and Conjoint Analysis with rating as investigative and analysis instrument. We collected data using a questionnaire. Data analysis shows that consumer mainly prefers the Italian milk production in north Italy that use simple production’s techniques like breeding of free animals on pasturelands instead of breeding animals closed in cow-house with measured food. Outcomes obtained confirm the importance that legislators and producers will continue in this way that guarantees milk provenience. Moreover it’s important to improve this effort for all fairy products too, in order to exploit milk and connecting it to production zone. In this way the ultimate consumer is protected and virtuous producer is valorized too

Item Type:Laurea triennale
Corsi di Laurea Triennale:Facoltà di Agraria > Tutela e riassetto del territorio
Uncontrolled Keywords:latte e territorio; Conjoint analysis
Subjects:Area 07 - Scienze agrarie e veterinarie > AGR/01 Economia ed estimo rurale
Codice ID:29207
Relatore:Tempesta, Tiziano
Data della tesi:June 2011
Biblioteca:Polo di Agripolis - Legnaro > C.I.S. di Agripolis - Biblioteca "Pietro Arduino"
Collocazione:TES 729
Tipo di fruizione per il documento:on-line per i full-text
Tesi sperimentale (Si) o compilativa (No)?:Yes

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