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Paolin, Elisabetta (2015) Strategie tecnologiche e competitivitĂ  delle imprese: le scelte di licensing. [Magistrali biennali]

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This paper presents a framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for the firm competitiveness. I first analyze the environment outside the firm ( the microeconomic and strategic conditions facing a firm that is translating its "idea" into a value proposition). Then, the focus is on the internal factors of a firm, which influence the licensing decisions, such as the financial resources or the nature of the technology ( general or specific). The last chapter analyzes a case-study, based on the information collected about Frim, a Malaysian organization, which operates actively through licensing. The analysis is based on qualitative data about the commercialization of HTC, a new patented technology by Frim. The main findings suggest that firms in markets for technology tend to prefer licensing-out their patents when uncertainty is low or transaction cost is high, whereas they do not license out when their market share is low. Moreover, in order to limit competition, technologies licensed often are those of the "old generation ", already replaced by new developments or those considered not the core business. Another strategy could include the license of technology in different markets where the licensor is not present or has no interest in working. In addition, licensing can be seen as a proactive approach to the latest technological developments. A company, in fact, may sublicense the technology to make sure that this will become the industry standard and thus enjoy the fist mover advantage .

Item Type:Magistrali biennali
Corsi di Diploma di Laurea:Scuola di Economia e Scienze Politiche > Economia Internazionale
Uncontrolled Keywords:licensing, market for technology
Subjects:Area 13 - Scienze economiche e statistiche > SECS-P/06 Economia applicata
Codice ID:51133
Relatore:Gambarotto, Francesca
Data della tesi:2015
Biblioteca:Polo di Scienze Sociali > Biblioteca del Dipartimento di Scienze Economiche"Marco Fanno"
Tesi sperimentale (Si) o compilativa (No)?:No


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