De Rosa, Vincenzo (2016) Open innovation and crowdsourcing in the automotive industry. The BMW case. [Magistrali biennali]
Full text disponibile come:
The thesis describes and analyses benefits and issues of open innivation and crowdsourcing in the aumotive industry. Moreover, it focuses on the co-creation aproach used by BMW to broaden the technology base, using people as a strategical external source.
Solo per lo Staff dell Archivio: Modifica questo record