Covio, Giorgia (2016) MOBILE COMMERCE: Insight into Millennials approach. [Laurea triennale]
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Mobile Commerce is a selling technique which is continuously growing, and its adoption and diffusion cannot be ignored by companies. The objective of this work is to explore Millennials' approach toward this technique, as they are the main source of revenues. in particular, product preferences and motivational factors are investigated through a direct survey online.
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