This Thesis aims to provide a deep knowledge of servitization, through the literature review of the most recent articles, supported by the data collected from the analysis of the case study of Moncler. Focus of this paper is to give an understanding of how and why manufacturing firms resort to servitization and if it represents a key point or an extra for the strategic decisions. Other topics treated, in relation with servitization, are business model, competitive advantage and innovation

Servitization in manufacturing firms: the Moncler case

Torrisi, Salvatore Antonino
2016/2017

Abstract

This Thesis aims to provide a deep knowledge of servitization, through the literature review of the most recent articles, supported by the data collected from the analysis of the case study of Moncler. Focus of this paper is to give an understanding of how and why manufacturing firms resort to servitization and if it represents a key point or an extra for the strategic decisions. Other topics treated, in relation with servitization, are business model, competitive advantage and innovation
2016-11-10
Service marketing
File in questo prodotto:
File Dimensione Formato  
Torrisi_Salvatore_Antonino.pdf

accesso aperto

Dimensione 1.22 MB
Formato Adobe PDF
1.22 MB Adobe PDF Visualizza/Apri

The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/25635