Comunian , Sara (2019) Hybrid jobs in the retail industry. Redesigning organizations, processes and work. [Magistrali biennali]
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Retail industry is changing, as a consequence of online competition, customers' behavior and technological advancements, and retail jobs are transforming as well, with a change of the skills required. The purpose of this thesis is to investigate how these jobs are changing and how they will likely become in some years.
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